Date a soulmate from California, United States. Recently divorced looking to meet women to share new experiences with. I love to travel and stay active. I spend alot of time up at the lake in the summer and snow skiing in the winter. I own my own businesses so my schedule is very flexible.
Meet single man from California, United States. Marketing, Defined
Marketing permeates every aspect of the average individual’s life. From the moment a person wakes and rises from his or her Serta Perfect Sleeper? to the time that tired soul peels out of the day’s layers of Armani bought from Kohl’s, he or she is buffeted by marketing. But what is marketing, and how does it apply to each and every person? Marketing is commonly understood to be the methods that companies use to entice consumers to purchase their wares or to use their services. However, marketing is far more than simply hawking goods. Marketing is the research, planning, execution, and logistical handling of products and the related advertising campaigns that fit a multitude of customers’ wants and needs.
Perrault, Cannon, and McCarthy (2011) also suggest that marketing is part of a larger strategy than simple sales. Marketing provides the direction for production to ensure that the right goods and services are produced and find their ways through the proper channels to the consumers who want them. Perrault and company go on to further define marketing as “the performance of activities that accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods or services from producer to customer or client.”
The commercial website Business Dictionary offers a slightly different explanation of marketing, a definition that identifies the four primary components of marketing, also known as the 4Ps.